Alex Giacomini
Content Strategist / Senior Writer / Campaign Manager
Results That Speak For Themselves
Across science education, interactive entertainment, and mobile content, every campaign is anchored to outcomes: retention, revenue, and reach.
Evviva Sciences
Product Marketing: Science Made Sellable
As the sole marketing coordinator at Evviva Sciences, a 15-person science education company with $2M ARR, Alex owns the full campaign lifecycle, from go-to-market planning through asset delivery, translating laboratory science into copy that converts.
E-COMMERCE COPY
Water Bacteria Test Kit
Customer-facing copy and go-to-market strategy making water safety science feel urgent, simple, and trustworthy to a general consumer who has never used a lab-grade test before.
Translated agar plate, coliform, and E. coli detection into accessible consumer language
Wrote urgency-driven copy anchored in health and safety messaging
Coordinated with lab and fulfilment teams to ensure accurate, on-brand claims
Supported competitive pricing research and audience positioning
E-COMMERCE COPY
Mold Test Kit with US-Based Lab Analysis
Go-to-market copy strategy for a premium mold detection kit with professional lab analysis and return shipping. Positioned lab-backed results as the key differentiator over DIY alternatives.
Differentiated professional lab analysis from basic DIY mold tests in messaging
Made HVAC and surface detection science clear to a non-technical buyer
Created consistent content across web, email, and e-commerce
Managed deliverables across product, lab, packaging, and fulfillment teams.
Editorial and Journalism
Making Complex Ideas Human
From consumer psychology on Medium to peer-reviewed neuroscience at Stanford Medicine, Alex brings the same discipline to every format: make it clear, make it matter, make it land.
Medium
3 Reasons Why You're Addicted to Heartbreak (And Why Sad Movies Feel So Good)
A psychology-meets-pop-culture piece exploring why audiences seek out emotional pain through fiction. Draws on Aristotle's catharsis, the neuroscience of dopamine and oxytocin reward cycles, and the psychology of voluntary choice. Science-backed, widely shared, and written for a general audience.
Stanford University School of Medicine
The Power of Music: How Music Training in High School Helps Brain Development
Reporting on a Northwestern University study published in PNAS, this article made the case for music education in public schools by synthesizing peer-reviewed neuroscience for a non-specialist readership, balancing scientific accuracy with an accessible, urgent narrative.
Stanford University School of Medicine
The Power of Music: How Music Training in High School Helps Brain Development
Article translating a University of Florida study on Type 1 diabetes into an accessible, human-centered narrative. The piece highlights how children used photography to document the daily realities of managing their condition, revealing both the physical toll and emotional weight of chronic illness.
Over 7 Years of Content at Scale
As Senior Writer, Team Lead, and Editor at Crazy Maple Studio, Alex directed 20+ large-scale digital projects for a platform with 1 million daily active users. She built and mentored a team of 12+ writers, established brand voice standards, increased user retention by 14%, and scaled production output by 50%.
Chapters: Interactive Stories
Social Copywriting That Builds Fandoms
As Senior Writer, Team Lead, and Editor at Crazy Maple Studio, Alex directed 20+ large-scale projects for a platform with 1M daily active users, built and mentored a team of 12+ writers, increased user retention by 14%, and scaled production output by 50%. Below: title performance, then direct Instagram examples sorted by engagement.
Coming Soon Teaser 16,044 views
A Crane Family Christmas 6K likes
Halo 2.5K likes
Claimed by the Alpha 1.3K likes
Snow Falling 2.6K likes
I was Kidnapped by the Pirate King 978 likes
Sold to the Alpha Kings 1,398 likes
